10th May - Group Work

Groups of 3 - talked about our lead questions and research etc 

Lead question 

Need to Add music industry into it 

Branding is key in the music industry, who determines the brand the artist or the management?

Look at: How branding effects the people who listen to music 
Trend setters - rihanna had red hair, so many people began dying their hair red 
The importance of branding 
How branding changes the way we listen to music ( album covers etc ) 

Album artwork 
Staging - when they go on tour 

Example - Britney promoted Pepsi - what does that say about her and the brand at that time 
Getting artists to promote products 
Look at a wider context 
Sub cultures 
Psychology of branding 

When you go shopping they play certain music, to keep you in the shop longer (topshop) 

Harvard referencing 

Making a direct quote from a book, article, tv program and interview 
Short ref connects to long ref in bibliography  
Also use it when u use someone else's ideas - put it in your own words - still borrowing their Ideas - still need to reference the source  
Direct quotations  Always occur in brackets Quotation marks " - if it's more then 2 lines or a paragraph you indent and leave out the quotation marks



Do not put reference in bold, colour or italics - use normal type
Put categories in your bibliography - section to books, internet material, visits etc

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